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E-juice is the ingredient that sets vaping apart from traditional cigarette smoking. Itsvaping offers an incredible variety of e-juice products and we encourage all our customers to take their time exploring our ranges. From Dripped’s Cotton Candy to Barista Brew Co’s White Chocolate Mocha, we have vape juice to satisfy all taste buds and flavour preferences.

What Is E-Liquid?

E-liquid is the term used to describe the juice that is found inside a vape, or e-cigarette. It may also be called e-juice, e-cig juice, or vape juice.

There are many different brands and flavours of e-liquid — just because you don’t like the taste of one, doesn’t mean you won’t enjoy vaping. Itsvaping is a leading supplier of e-juice in Australia and boasts one of the most comprehensive product lines available.

What Is E-Liquid Made Of?

The exact content of e-juice will vary depending on the product you purchase. Generally speaking, e-liquid contains a combination of three ingredients — a base liquid (PG/VG), flavouring, and in some cases, nicotine.

The base liquid is made from a combination of propylene glycol and vegetable glycerine, also known as PG and VG. Again, the exact ratios of these ingredients will depend on the particular e-juice product you purchase. While you can buy e-juice that is 100% PG or 100% VG, this tends to be quite rare. Most e-juices contain a combination of the two.The most popular choices would be 70VG/30PG or 50VG/50PG.

In addition to the base liquid, your e-juice will contain a flavouring or sweetener of some kind. These days, there is an incredibly broad range of flavourings available, from candy to tobacco. One of the best things about vaping is this variety — if you don’t like one flavouring, simply try another! Finally, your e-juice may (if you choose too) or may not contain nicotine, depending on the product.

How Long Does E-Liquid Last?

E-juice doesn’t last forever. It will eventually reach its expiration date, after which the flavouring is likely to degrade.

In saying that, e-juice is often described as being ‘shelf stable,’ meaning it tends to last for quite a while, particularly if stored in certain conditions. Avoid keeping your e-juice in direct sunlight or in a location subject to freezing temperatures. A cool, dark cupboard should do the job perfectly.


Your e-juice may or may not come with a strict expiration date. If you have any concerns, please contact our customer service team to discuss the lifespan of your product. 

What Strength E-Liquid Do I Need?

The term ‘e-juice strength’ refers to the amount of nicotine in your product. From October 2021, vaping laws in Australia changed, meaning that if you wish to purchase a nicotine vaping product, you require a vaping prescription issued by a doctor who is a TGA Authorised Nicotine Provider. This change was implemented to protect the health and safety of all Australians.

With that in mind, discussions regarding the strength of e-liquid products are best left to your personal doctor.

Shop With Itsvaping For Your E-Juice Needs

Whether you have a favourite e-juice product or are looking to expand your palette, Itsvaping is your one-stop shop for all your e-juice needs. If you have any questions about our products, please contact our friendly customer service team today.

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